PropertyGuru launches TechCare to assist in developers marketing initiative

PropertyGuru has launched PropertyGuru TechCare on 9th April 2020 with the aim to ease the burden on property developers in Malaysia as the impact of the COVID-19 outbreak and resulting Movement Control Order (MCO).

PropertyGuru TechCare is tailored to the developer needs during this critical period, as more Malaysians go online to search for information on homes and properties. The launch follows on the recent introduction of its GuruCares suite of initiatives for agents.

Sheldon Fernandez, Country Manager, PropertyGuru Malaysia said that the impacts are being felt by Malaysians from every walk of life, not just by developers and agents, but by businesses across the board and friends and family members as well.

PropertyGuru TechCare assists developers to maintain market engagement while streamlining costs through three initiatives. The first initiative is double the value whereby PropertyGuru will match developer’s campaign spend to drive greater value. Other than that, the second initiative is market continuity offer (MCO) which states that all existing campaigns will receive an additional one-month extension.

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And lastly, the PropTech relief package initiative which leverages technology to bridge social distancing via Fastkey and all developer listings continue to be valid until fully sold, with virtual tour incorporated and powered with Matterport.

“There will always be a need for the human touch in the property journey, as well as physical showrooms and site visits. The online paradigm, however, is more relevant than ever today. Virtual tours, for example, help property seekers evaluate a unit when they are unable to visit it in person, for example,” said Fernandez.

By leveraging on PropTech, TechCare delivers high-level market engagement for developers. To further enhance the property browsing experience and its sales efficiency, developers that are investing in online sales platforms such as FastKey will have the advantage to further engage their lead prospects during such social distancing periods.

“Our mission is to help people, whether they’re home seekers, investors or developers, make confident property decisions. As the property market adjusts to the new paradigm moving forward, our role in supporting property developers and home seekers in the digital space is more crucial than ever before,” reiterated Fernandez.

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